In 2016, an average 7 million Starbucks customers per month used their mobile device for ordering.According to Starbucks, a few years later, 50% of its ordering will be made via smartphones.

My Starbucks Barista

Starbucks is upgrading its mobile order and pay services. In 2016, customers were given an opportunity to order Starbucks via Amazon’s Alexa.The company announced that those who drive Ford vehicles would be able to enjoy this feature later this year.

The company is also focused on expanding My Starbucks Barista. The latter is a feature integrated into the Starbucks app, which allows for ordering via voice command or messaging. The whole point of all these innovations is to provide speedy and convenient ordering for customers.

As for My Starbucks Barista, 1.000 US customers will be able to enjoy the feature before iOS and Android users are able to use it later this year.

Starbucks digital offerings, including its app, represent 27% of total in-store purchases at US stores.

Voice Usage. Mobile Order-Ahead.

MindMeld, a company that has pioneered the development of technology to power a new generation of intelligent conversational interfaces, reports voice usage is on the rise. In Q1 2016, 55% of US voice assistant users turned to their assistants on a daily or weekly basis, which is up from 49% of users the previous quarter.

Voice-first device shipments are growing. Voice Labs, a company that creates advanced voice interface solutions for mobile, reports that shipments of voice-first devices like the Amazon Echo and Google Home are expected to account for 24.5 million devices in 2017. In 2016, this number was 6.5 million.

Quick-service restaurants (QSRs), which are also called fast-casual restaurants like Starbucks, have used mobile order-ahead apps to boost sales, improve customer loyalty, and heighten foot traffic. This approach is evolving through the integration of voice assistants.

With this in mind, it’s extremely important to apply to a reputable payment processor like for reliable and secure payment processing. EMB, the #1 high riskprocessor in the US, offers the best merchant accounts, including a restaurant merchant account, in the industry. EMB is rated A+ by the BBB and A by Card Payment Options.

Leading quick-service restaurants in the US are turning to these platforms more and more often and are benefiting from them. 10% of total transactions at high-volume stores are completed through Starbucks’ Mobile Order & Pay, helping the company increase its sales.

Mobile order-ahead hasn’t been around for a long time, but it’s already projected to count for $38 billion by 2020, representing 10.7% of total quick-service restaurants industry sales.

Nearly 13 million customers are signed up for Starbucks Rewards and 9 million paying using their mobile phones. 1 in 3are using mobile order and pay.


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