Digital Marketing Company

Why Berkshire Business Should Consider Investing in a Digital Marketing Company Reading Area

Contrary to what you may have heard, or read online, organic search engine optimization is pretty much alive. Many companies in the UK are making renewed commitments to invest in developing robust web optimized infrastructure that is search engine friendly.
As an entrepreneur running an online business, there is a need for you to invest in online marketing if you hope to gain an edge over your competitors.

Reasons to Invest in Digital Marketing
The following are some of the reasons why you should hire search engine specialists.

Digital Marketing Works
The techniques that have always been used to improve SEO are still very much functional and valid in 2016. Though Google recently has updated its algorithms in attempts to make search rankings fairer, the techniques and principles of ethical SEO remain the same. As long as your marketing agency is focusing on SEO strategies that are honest, ethical, and methodical, you are assured that you will get rewarded through higher positioning, and significant increases in organic search traffic.
It is Cost Effective
When compared to other digital marketing methods such as PPC, SEO provides an excellent return on investment. Your organic SEO remains the bedrock of your business. It may take longer than setting up a PPC campaign but the results are lasting and more frequently clicked than paid listings. (About 86% of all internet search clicks are organic.)
Though web marketing combines PPC advertising, email marketing and leads purchasing, the success of these activities is very much dependent on the performance of the SEO techniques which should be implemented by your SEO company or marketing agency.
Search Engines Grab More Market Share
Many people now use the internet to check reviews before purchasing a product from any business. According to research, close to eighty percent of all web users do this before transacting with any business. The number of consumers using the mobile devices to check reviews is only expected to rise as time goes by. Businesses wanting customers to locate their listings quickly will need to invest in web promotions. For those who do not have organic SEO in place, consumers will have a very hard time finding their businesses, and this may cost them dearly as customers will end up buying goods or services from the competitors.
Increase of Local Search Optimisation
The amount of traffic that gets delivered to mobile devices is expected to exceed the kind of traffic being delivered to desktop devices by the end of this year. With the increase in mobile usage, a whole new set of techniques has opened up for businesses that are using local search optimisation. It is easier for customers to find their products, especially if they are working with a reputable web marketing company to spread awareness about their products and services in an attempt to reach a wider consumer base.

Wysi – a digital marketing company Reading and Newbury Area.

wysi - digital marketing company Reading Berkshire

Established some 7 years ago, Wysi of Berkshire have always been big in SEO and digital marketing. Our specialist SEO team has over 20 years’ experience in search marketing and optimisation. They currently hold some major accounts with SMEs in the London area. Their SEO process is entirely transparent (no smoke and mirrors!) and clients receive full activity and performance reporting each month.